“Start where you are. Use what you have. Do what you can.”

—Arthur Ashe

This quote by the late great Arthur Ashe has been the life motto for founder Shiricia Watson. A resilient and determined woman hailing from the heart of Wichita, Kansas. After graduating from Kansas State University with a Bachelors in Spanish, Shiricia left the small town life in Kansas for greater opportunities in Dallas, Texas. Shiricia's journey into entrepreneurship began later in life, proving that it's never too late to redefine yourself.

After spending the earlier part of her post-graduate career in administrative assistant roles in the healthcare and music industries, Shiricia embarked on a new adventure after a sudden layoff in Summer 2020. She leveraged her 20+ years of experience and embraced the world of entrepreneurship, carving her niche as a virtual assistant.

As a virtual assistant, Shiricia's brings a depth of knowledge and professionalism that allows clients to focus on what they do best. As the founder of a thriving virtual administrative support agency, and a strategic partner to life coaches, wellness professionals, mental health experts, she specializes in delivering seamless, high-quality support that fuels business growth. As one client said, “Shiricia is a billionaire maker”.

Shiricia believes that excellence is not just a standard, it’s a mindset. Whether it’s streamlining backend systems, managing client communications, or developing strategies to improve efficiency, she approaches every task with care, clarity, and purpose. Clients not only trust her for her expertise, but for her integrity, reliability, and personal attention she brings to every collaboration. She genuinely cares about the people she serves. Nothing excites her more than helping purpose-driven professionals reclaim their time and step fully into their zone of genius.

When Shiricia isn't assisting the latest 6-figure earner in the making, you can find her enjoying time with loved ones, and taking the occasional trip back to Kansas for a taste of the simple life. Whether sipping on a cup of tea, or cooking up the latest recipe she found on Pintrest, Shiricia brings the work ethic of an entrepreneur paired with a genuine, personal touch that sets her apart in the virtual admin space.

Shiricia